Gingi Medina

Head of Design and CEO

Comes from a long line of work within the fashion industry spanning the globe from America to Europe and the Asian markets where her career began over a 12 years ago. Occupying positions as a designer, merchandiser, buyer, stylist, importer & exporter within the major market, her values no longer aligned with the ways of how the industry bought, sold and produced garments. With an inside view to how most companies filled shelves with an abundant supply of man-made products and materials, Gingi began to understand how an entire industry focused solely on selling products that did not truly take care of their customer. She realized big brands were using a name to charge their consumers increasing amounts for what was in most cases, a terribly made product. Feeling her chosen line of work turn from the joy of inspired creation into a wasteful and irresponsible business of overproduction gave her a new outlook on the fashion world. What it also left her with was a responsibility to make a change.

 

Taking time off from the industry she came back to it with a renewed vision of how she could better use her skill set. Gingi wanted now to provide for a tangible market need. This time she was listening to her Native American bloodline as it reminded her of how the planet's resources were once used for its natural materials throughout history. Why couldn’t this be the case again she thought? Why couldn’t a label bring things back to nature the way it was intended? How did such a simple need become so lost? Deeper questions came about and more answers began to surface.

 

Having a close friend who was an equestrian, she began to closely pay attention to this individual and she noticed the immense needs of this active individual’s lifestyle. One day after going on her first ride, she sat down with a sketch pad and a heart full of ideas and better uses of her design background. She set out to make something she could be proud of. Something more sustainable was coming through her now, as she began to build the brand of Equites. Her vision to focus on a person with many needs being met by one product was the first step. The second step was to be certain that what she was creating wasn’t wasteful. Finally…she aimed to make the products multifunctional, a signature of hers that runs throughout the collection. It was no longer enough to just make a piece that was wearable, she wanted it to be intelligent, to think for its wearer, and to provide for their very existence above and beyond any other product in the market.

Ms Vivian

Our Sketch Artist Extraordinaire

We found her in the very early stages of building Equites. While holding a competition at the world-renowned school of Parsons Design NYC. Ms. Vivian’s translation of our visions to actual 3D and flat models for our pattern makers to follow were beyond our wildest imaginations. She and Ms. Medina clicked from within and the rest was history. A 12 piece collection came of it which is now currently in production and we could not be more proud to promote our beloved Vivian and her immaculate skill set in artistry through (and not whatsoever limited to) drawing and translating our work into real-life pieces. She is certainly a part of the Equites family and absolutely priceless to our process. We love you Viv!

Monsieur Jean-Baptiste

Our in house Shoe cobbler

By way of Paris France, JB found himself on the island of Bali where we came across this mad genius of a shoemaker. 

Mr. Baptiste works not only with the finest materials, but he opened up his truly artisanal work as our shoe cobbler to mold his skill set with our crazily creative designs. With this perfect marriage of craftsmanship and innovation, we were able to provide a world-class riding boot. JB also brought to us an added signature and historical way of making our shoes, better referred to as the Goodyear Stitch. This system ensures to be the most durable and oldest historically in the art of shoemaking. We stop at nothing to bring you the best. Go JB!!!